{"title":"Optometry","description":null,"products":[{"product_id":"fundamentals-of-optometry-refraction-dispensing-optics-ophthalmic-procedures","title":"Fundamentals of Optometry: Refraction, Dispensing Optics \u0026 Ophthalmic Procedures","description":"\u003cp\u003eThis second edition builds upon the strong foundation laid down in the first edition, aiming to provide optometry students, practitioners, and allied healthcare professionals with a comprehensive and up-to-date knowledge of the subject.\u003cbr\u003e\n  Key updates in this edition include:\u003cbr\u003e\n  • Expanded coverage: Expanded content on emerging topics such as myopia management, and advancements in contact lens technology.\u003cbr\u003e\n  • Technological advances: Integration of the latest diagnostic tools and therapeutic approaches as per needs of the industry.\u003cbr\u003e\n  This book continues to serve as both a foundational text for students and a practical reference for seasoned professionals\u003cbr\u003e\n  This book has been written keeping in mind the latest updates in the field of ophthalmology and optometry. The needs of undergraduate and postgraduate students of optometry have been kept in mind while selecting contents and language of the book.\u003cbr\u003e\n  The syllabus of different prestigious universities like SGT University (Gurugram), Amity University, All India Institute of Medical Sciences, Regional Institute of Ophthalmology, PGIMS, Rohtak, Haryana, India, have been taken into consideration and every effort has been made to cover the relevant topics which meet the demands of the industry.\u003cbr\u003e\n  It has been written in a very simple and self-explanatory language with to the point explanations.\u003cbr\u003e\n  Suitable diagrams and illustrations have been given wherever necessary.\u003cbr\u003e\n  Technical phenomena have been explained with day-to-day examples of our life.\u003c\/p\u003e","brand":"southindiabookagency","offers":[{"title":"Default Title","offer_id":45291541332103,"sku":null,"price":276.5,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/6736\/1415\/files\/download_2fa8f00e-58d4-4ec1-98fd-e1a56cf2f8b5.jpg?v=1784662620"},{"product_id":"a-manual-of-clinical-refraction-guide","title":"A Manual of Clinical Refraction Guide","description":"\u003cp\u003eThe book concludes with a harmonious blend of theoretical depth, practical application, and personal insights, leaving readers well-equipped to navigate the intricate world of vision correction with confidence and proficiency.\u003cbr\u003e\n  This thoughtfully crafted book seamlessly merges theoretical knowledge, practical insights, and clinical wisdom, catering to both seasoned practitioners and aspiring professionals.\u003cbr\u003e\n  Starting with a dedicated focus on grasping the fundamentals, the initial chapters meticulously explain each essential component vital to the clinical refraction process. Emphasis is placed on every element, recognizing their significance—often overlooked but crucial. This approach lays the groundwork for a comprehensive understanding, ensuring a smooth and enjoyable learning experience. The structured progression aids in seamlessly transitioning to the practical aspects of clinical refraction.\u003cbr\u003e\n  Continuing, the book explores various clinical tests, procedures, and associated tools and equipment. Descriptions of unusual tests add an element of surprise with their simplicity, fostering an engaging learning experience. The core of the book introduces a symphony of topics, covering the fundamentals of refraction procedures, intricacies of vision, and vision correction. This orchestration includes diagnostic techniques and the latest advancements in refractive technologies, guiding readers through the symphonic process of assessing and enhancing visual acuity.\u003cbr\u003e\n  The final chapters delve into specific cases and situations requiring a different thought process. Practical examples enhance problem-solving skills, offering a hands-on and pragmatic approach to applying knowledge.\u003cbr\u003e\n  Simple, concise yet comprehensive book .It includes-\u003cbr\u003e\n  Laws of clinical refraction\u003cbr\u003e\n  • Visual symptoms and their optical correction\u003cbr\u003e\n  • Distinguishing between measuring refractive error and prescribing correction\u003cbr\u003e\n  • Specialized refraction for sports athletes\u003cbr\u003e\n  • Refraction in nonadaptation cases\u003c\/p\u003e","brand":"southindiabookagency","offers":[{"title":"Default Title","offer_id":45291542544519,"sku":null,"price":346.5,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/6736\/1415\/files\/download_93908a81-b5c5-4a86-8b20-3edf190349f3.jpg?v=1784662639"},{"product_id":"contact-lenses-fitting-guide","title":"Contact Lenses Fitting Guide","description":"\u003cp\u003eThe book preserves its core objective in this latest edition and continues to be practical in its approach, providing a comprehensive grounding in the fundamentals of basic contact lens practice. Each chapter talks about the fitting procedure for a particular type of contact lens. The details have been deliberately avoided to make the book concise and to the point.\u003cbr\u003e\n  The idea of Contact Lens Fitting Guide has been conceived to serve the purpose to create a source which is readily available with the eye care practitioners in their bag. The book is designed to have the relevant texts so that the reader can assess the key information quickly. Each chapter deals with the sequential steps needed for a particular type of contact lens. Meticulous planning has been done to design the contents and put them in an organized manner\u003cbr\u003e\n  Simple, concise yet comprehensive with problem-solving MCQ’s.\u003cbr\u003e\n  This new edition is more resourceful as an instant reference on the desk of both students as well as practitioners.\u003cbr\u003e\n  A new chapter “Sports and Contact Lenses” is the unique addition to this edition, making it more befitting to contemporary practice.\u003c\/p\u003e","brand":"southindiabookagency","offers":[{"title":"Default Title","offer_id":45291543232647,"sku":null,"price":346.5,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/6736\/1415\/files\/download_b3711a5c-c1a0-474c-bb85-ff51c2a6023d.jpg?v=1784662643"},{"product_id":"dispensing-optics","title":"Dispensing Optics","description":"\u003cp\u003eThe second edition of Dispensing Optics is a pragmatic resource, incorporating real life applications and situations, along with solutions to approaching them in practice.\u003c\/p\u003e","brand":"southindiabookagency","offers":[{"title":"Default Title","offer_id":45291555717255,"sku":null,"price":542.5,"currency_code":"INR","in_stock":true}]},{"product_id":"professional-optometry-practice-management","title":"Professional Optometry Practice Management","description":"\u003cp\u003eProfessional Optometry Practice Management book addresses a roadmap to the key pillars of professional practice: patient engagement, leadership, financial discipline, ethical marketing, technology integration, and team development. It blends experience with strategy, combining real-world insights, management principles, and case-based understanding drawn from years of hands-on practice and mentoring. Every chapter is designed to provide actionable guidance—tools you can apply immediately to enhance how your practice operates, how your patients perceive you, and how you define your success.\u003cbr\u003e\n  All-in-one resource crafted for both aspiring optometrists and seasoned practitioners.\u003cbr\u003e\n  For Optometry Students:\u003cbr\u003e\n  Covers entire course curriculum with clarity and depth, helping you grasp essential concepts while preparing you for real-world challenges. No more gaps between theory and practice—this book bridges it all!\u003cbr\u003e\n  For Practicing Optometrists:\u003cbr\u003e\n  Ultimate companion to mastering the art of optometry practice. From patient care to business strategies, this book equips you with the tools, insights, and skills needed to thrive in the profession.\u003cbr\u003e\n  For Healthcare Professionals:\u003cbr\u003e\n  If you are in healthcare, this book is an absolute must-have! It provides a wealth of knowledge to enhance your practice, expand your skillset, and stay ahead in the ever-evolving world of healthcare. Also includes, AI in Optometry Practice.\u003c\/p\u003e","brand":"southindiabookagency","offers":[{"title":"Default Title","offer_id":45291566104711,"sku":null,"price":696.5,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/6736\/1415\/files\/download_1ed2b2ed-7ab2-426e-b7c7-bea13d550071.jpg?v=1784662832"},{"product_id":"contact-lens-primer","title":"Contact Lens Primer","description":"\u003cp\u003eProfessional medical book on CONTACT LENS PRIMER. 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And the remaining chapters deal with disorders of parts of the eye.\u003cbr\u003e\n  • Covers preliminary medical treatment without going into advanced therapeutics.\u003cbr\u003e\n  • Operative procedures have been deliberately omitted.\u003cbr\u003e\n  • Generously illustrated by photographs and diagrams.\u003c\/p\u003e","brand":"southindiabookagency","offers":[{"title":"Default Title","offer_id":45291613421703,"sku":null,"price":297.5,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/6736\/1415\/files\/download_d7247d0e-9ea2-41c0-9d11-5e503e900e6e.jpg?v=1784663240"},{"product_id":"low-vision-aids-practice","title":"Low Vision AIDS Practice","description":"\u003cp\u003e\"Revised, updated and more comprehensive. An exam-preparatory book for students. Each chapter ends with multiple-choice questions and self-practice questions. 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